Why men are rented in Japan!

Buzz me!
This sounds totally crazy, snap!  It's real. I guess there are so many weird stuffs around that sounds totally unbelievable, but are real... Nd the idea of men putting up themselves for rent.. Totally crazy.
I think you must be thinking that there's nothing good about this culture, well that's quite the opposite, smiles,  not as bad as you think. Let's dig into why!
In the face of culture evolving, men in Japan are fast losing social relevance in their respective communities and in order to bring themselves back to the table of societal discourse, they have found a perfect way to do this, crazy idea it seems but it's totally working.
The idea was thought up by Takanobu Nishimoto, 50, who spotted a gap in the market for young people seeking avuncular advice on life’s predicaments but feel unable to turn to their own family.
It's more of an unorthodox  counselor  thing, I stand in as an elderly with wise counsel for you and you pay me.. I'm frigging laughing right now.
Something about culture that makes it unique.

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